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| Creativity
Workshop This section has been developed to help you generate ideas that will be useful in creating the best deal gift to commemorate a transaction. And preparing the accompanying worksheet should help you guide an advisor, such as Arrow Advertising, right to the vital information so that you end up with the best possible solution for your deal gift. What is Creativity? Is it the ability to create? To come up with a new idea? The American Heritage Dictionary defines creativity as, "characterized by originality." These explanations are vague and abstract. And few of us have the luxury of such abstract thinking under the pressure of even an average workday. A Formula for Originality? Take heart. Mozart said, "I have never made the slightest effort to compose anything original." When we need to come up with ideas that are regarded as creative, what we are really asking ourselves is to solve a problem. And, usually there are very logical, sensible steps to arrive at extraordinary solutions. In fact, here's a formula to stimulate your creative problem solving. (We often use this formula to come up with unique ideas for our clients.) 1. Make the commonplace new. Bear the following words in mind: substitution, combination, adaptation, magnification, diminution, rearrangement.Try out the accompanying worksheet and see if it helps you generate deal gift ideas that are satisfying and appropriate. |
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